Connect with us

Hi, what are you looking for?

Tech News

Reddit’s NFL, NBA deals bring more sports highlights — and ads

Illustration by Alex Castro / The Verge

Reddit has struck deals with major sports leagues, including the NFL, NBA, and the MLB, as the company looks to boost revenue following its move to go public. Through the program, Reddit will show more game highlights, behind-the-scenes videos, and ask-me-anything (AMA) sessions with players.

In exchange, advertisers on Reddit, such as Samsung, Ford, Volkswagen, and FanDuel, can show ads alongside video content posted by the leagues. Reddit will then share the revenue it gets from advertisers with the participating sports leagues, according to The Information. In the example shown below, Reddit shows an ad just before a highlight from a game between the San Francisco 49ers and the Seattle Seahawks.

GIF: Reddit

You…

Continue reading…

You May Also Like

Editor's Pick

In this edition of StockCharts TV‘s The Final Bar, Dave shows how breadth conditions have evolved so far in August, highlights the renewed strength in the...

Tech News

Image: Becca Farsace / The Verge Instagram is a popular place to show off your latest photos, but if you’re a real photography enthusiast,...

Tech News

Rufino Choque, from the Urus Indigenous community, stands over a boat in the middle of the extinct Poopó Lake, which disappeared in 2015. |...

Politics

When word first broke that Joe Biden would be sitting down with Howard Stern for a live interview Friday on his SiriusXM show, it...

Generated by Feedzy