Ask multipart questions and get a single answer –that’s AI search at work. | Image: Google
A year ago, Google said that it believed AI was the future of search. That future is apparently here: Google is starting to roll out “AI Overviews,” previously known as the Search Generative Experience, or SGE, to users in the US and soon around the world. Pretty soon, billions of Google users will see an AI-generated summary at the top of many of their search results. And that’s only the beginning of how AI is changing search.
“What we see with generative AI is that Google can do more of the searching for you,” says Liz Reid, Google’s newly installed head of Search, who has been working on all parts of AI search for the last few years. “It can take a bunch of the hard work out of searching, so you can focus on the parts you want to do…
