Broadcast channel replies allow participants to respond to messages as they can on Instagram posts. | Image: Meta
Instagram is adding some new features to broadcast channels that give platform creators more ways to directly interact with their followers. Meta announced that creators can enable “Replies” in their broadcast channel limited group chats, allowing participants to respond to messages and each other’s comments — just like they already can on Instagram posts.
Creators can also publish time-sensitive “Prompts” to their channels, presented as questions like “what are you having for dinner today?” to encourage audience engagement. Channel participants have 24 hours to respond with text or photos, and can like their favorite comments left by other users. Instagram is also rolling out new metrics for creators to track, including total number of interactions, story shares, and poll votes, alongside “personalized, actionable guidance” that can help them grow and manage their audiences.
Image: Meta
Prompts work like open-response polls or sub-threads, allowing channel members to engage in a contained conversation.
We’ve asked Meta to clarify when these new broadcast channel features will be available for Instagram creators. Instagram head Adam Mosseri initially teased the update by enabling it on his own “IG Updates” channel earlier this week.
While Facebook Messenger and WhatsApp also support broadcast channels, these new features have only been announced for Instagram. Meta hasn’t mentioned if they’ll eventually be rolled out to its other platforms, but given Instagram was the first to launch broadcast channels it may be being used as a testing ground.
