Connect with us

Hi, what are you looking for?

Tech News

Apple doesn’t understand why you use technology

“Buy our iPad or the piano gets it!” | Screenshot: Apple

I wonder if Apple CEO Tim Cook was surprised by the visceral revulsion many people felt after viewing the newest commercial for Apple’s iPad. In it, a plethora of creative tools are flattened by an industrial press. Watching a piano, which if maintained can last for something like 50 years, squished to advertise a gadget, designed to be obsolete in less than 10, is infuriating. The backlash was immediate.

The message many of us received was this: Apple, a trillion-dollar behemoth, will crush everything beautiful and human, everything that’s a pleasure to look at and touch, and all that will be left is a skinny glass and metal slab.

Astoundingly, this is meant to sell a product. “Buy the thing that’s destroying everything you love,”…

Continue reading…

You May Also Like

Tech News

Rufino Choque, from the Urus Indigenous community, stands over a boat in the middle of the extinct Poopó Lake, which disappeared in 2015. |...

Politics

When word first broke that Joe Biden would be sitting down with Howard Stern for a live interview Friday on his SiriusXM show, it...

Editor's Pick

Paul Best Merry Oaks Baptist Church in Chatham County, North Carolina, near the site of a new VinFast factory. North Carolina officials announced a long sought‐​after...

Tech News

It’s not the Vita comeback we were hoping for, but the Sony’s portable remote player is still a handy companion. | Photo by Antonio...

Generated by Feedzy